Australia’s freight and logistics landscape is undergoing structural change as shippers navigate rising costs, fragmented carrier networks, and growing pressure to improve visibility, service levels and sustainability performance. Against this backdrop, Netlogix is emerging as a partner helping organisations consolidate and digitise their freight operations through an integrated, data-driven approach designed to simplify complexity.
As retailers, fast-moving consumer goods (FMCG) and distributors grapple with SKU proliferation, tighter delivery windows, omnichannel fulfilment demands and rising customer expectations, the need for a unified logistics view has never been more acute. Many organisations still rely on large, multi-carrier networks that function in silos, resulting in duplicated touchpoints, inconsistent reporting, escalating inefficiencies and limited operational transparency. These challenges are acknowledged across the industry, reflected in recent coverage from Inside Retail and Inside FMCG highlighting the mounting operational costs and inertia caused by fragmented supply chains.
Netlogix Group General Manager, Product and Customer Strategy, Claire Malcolmson says the company is addressing these issues head-on by helping shippers replace disjointed processes with a single, consolidated logistics ecosystem.
“Essentially, Netlogix is a digital freight platform that unlocks efficiencies for our customers by harnessing the power of advanced technology,” Claire says.
Addressing the cost of fragmentation
A key hurdle for many supply chain teams is the operational drag caused by juggling multiple carriers, platforms, invoices and service teams. This fragmentation makes it difficult to gain a clear view of freight performance or spot inefficiencies early, often resulting in unplanned costs, inconsistent reporting and limited operational control. Claire says fragmented carrier networks frequently drive cost blowouts and create unnecessary layers of complexity.
“There’s a lack of control around cost and a layer of complexity when it comes to fragmented carriers having limited visibility and reporting,” she says.
These gaps in visibility force many logistics managers into reactive decision-making because they struggle to access accurate, real-time data. Claire notes this challenge is widespread across the industry, where teams are routinely required to make decisions without complete or timely information. Often, decisions are reactive due to the lack of transparency around data.
These pressures reflect broader market challenges, with analysis from Inside FMCG highlighting the rising demand for faster, more agile and more digitally interconnected logistics models to keep pace with modern retail and FMCG requirements.
A consultative approach to network design
Netlogix’ approach is to design a network solution that can solve the key pain points and future proof the domestic supply chain. Netlogix works with shippers through a structured discovery process focused on designing a network solution based on shipper operational footprint, freight profile and network bottlenecks
“We take very much a consultative approach,” Claire says. “Our discovery process is to identify inefficiencies within the current operating model and look for opportunities around network optimisation, including improving cost, enhancing the service experience to reflect a shipper’s brand promise, and improving visibility across the supply chain, including safety and CoR. Our experience over the years working with some of the largest shippers in Australia shows that we have enabled our customers to streamline their logistics, reduce waste, improve service levels and visibility, and often achieve cost savings.”
This approach aligns with the industry’s growing adoption of network consolidation strategies, which recent reports suggest are becoming critical for balancing speed, cost control and sustainability commitments.
One platform, one truth
The centrepiece of the Netlogix model is its unified digital platform, which connects carriers and shippers into an interconnected environment replacing current scattered systems and processes in managing the complex supply chains with a single operational view, enabling coordinated, data-driven decision-making.
This centralised interface enables companies to capture each milestone of transport order. It can also deliver real-time visibility, status updates and performance metrics across every lane and carrier in the network. It also shifts supply chain teams away from reactive problem solving toward more predictive and proactive planning supported by live data and alerts.
Doing more with less
With ESG expectations increasing across retail, FMCG and manufacturing supply chains, Netlogix’s optimisation-led model is helping businesses to reduce environmental impact.
“As a certified B Corp company, we work with our shipper and carrier partners on collective ESG goals to create positive outcomes, including for the communities we operate in,” Claire says. “By consolidating freight and optimising networks, we measure and reduce Scope 3 emissions, moving more with fewer trucks on the road and lowering overall emissions.”
This aligns with broader market signals. Sustainability-driven consolidation and efficiency are now viewed as essential to long-term supply chain resilience.
Case study outcomes
Netlogix’s impact is already evident across major industrial, retail and consumer brands, which have entrusted the business to simplify their complex supply chains and drive efficiencies. Many of these organisations were previously managing fragmented multi-carrier freight networks with limited cost and service visibility, along with higher operating expenses caused by latent capacity – with trucks routinely running with unused space that added avoidable cost to their operations.
These inefficiencies extend beyond vehicle utilisation, often creating downstream issues such as inconsistent reporting, duplicated communication lines and limited visibility across the full network. For national retailers and distributors, this creates a challenging environment where decision-making is slowed and operational performance is harder to control.
“The biggest pain point is that these inefficiencies are reflected in higher costs and poor service. Customers are paying for that,” Claire says.
By redesigning carrier networks and consolidating management into a central control tower, Netlogix has helped customers remove this wasted capacity and improve overall efficiency. The centralised model also streamlines customer service by replacing multiple carrier touchpoints with one coordinated support channel.
These improvements have delivered measurable gains for customers, particularly in cost reduction and consistency across the network. Claire says the optimisation work has already produced meaningful savings for several users of the platform.
“The platform’s ability to improve freight costs significantly has been a very attractive proposition for shippers, which is important when you’re talking about sizeable logistics spend,” she says.
Service reliability has also risen as organisations gain greater control of daily operations. Strong DIFOT performance is now a consistent outcome across optimised networks, supported by live data and proactive visibility that allows logistics teams to stay ahead of potential disruptions.
For customers managing large national store networks, real-time insights have made day-to-day operations far simpler. Teams can track freight in every state, understand emerging issues quickly, and plan more effectively throughout the day to deliver better service experience to our customer.
“It’s helped make our customers’ day-to-day life a lot easier because they have access to that control tower view updated live. They can see exactly what’s going on in their network, any given day, any state,” Claire says.
In some cases, Netlogix has designed DC-to-store delivery networks that enable earlier deliveries, helping retailers better align stock replenishment with trading hours. This allows store teams to focus on customer service rather than back-of-house tasks during peak periods.
“For one customer, we deliver prior to seven o’clock in the morning. It allows them to manage rostering and capture key trading time without having sales staff putting away stock,” Claire says.
What’s next for Netlogix
With momentum across Australia and New Zealand, Netlogix is preparing for its next phase of market expansion.
“We’ve had some absolute success across both Australia and New Zealand,” Claire says. “As we challenge traditional logistics models, we are really excited to grow the Netlogix brand into Australia and continue to grow more into the Australian sector.”
As shippers continue searching for ways to simplify logistics complexity, improve operational control and visbility and unlock cost and sustainability benefits, Netlogix’s digitally integrated and data-driven platform approach is positioning the business as a key enabler in the next chapter in digitising the freight market.
